Iterations: Google Challenges Apple At The iOS Application Layer

Back in September 2011, a full year before the iPhone 5, I wrote an post here speculating, mostly for fun, how Facebook could approach the iOS platform by using a federated strategy to separate their core offerings into single-use apps across Apple?s App Store. Of course, this didn?t happen, though Facebook has a separate app for private messages (Messenger, through the acquisition of Beluga) and Camera, which was timed curiously around the time the company made one of its most savvy?moves: buying Instagram. Since then, Facebook impressively rehauled their entire iOS app away from HTML5 to native and provide a great unified experience in one app, a marvel considering the complexity and scale of their system.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NWujDcy0ljo/

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