Microsoft's Windows Phone 7 Concerns

By SiliconIndia, Wednesday, 28 December 2011, 03:44 Hrs

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Bangalore: Microsoft controls more than 90 percent of the desktop market and its product Xbox is a leader in gaming arena. But these factors are not helping Microsoft as after years of development and efforts, the sales of Windows Phone is still dormant in the Smartphone market.

Microsoft introduced Windows Phone in November 2010 and has made partnership with Nokia in the hope of gaining a market place which was ruled by Androids and Apple. But the efforts didn?t pay off as the sale of WP7 is still minute in the market.

Charlie Kindel, former Windows Phone GM came up with a post this week blaming Microsoft for its weak connections with the mobile carriers and the hardware developers. According to Kindel, Microsoft wants to control the carriers with rigid upgrade policies. It also gives strict guidelines on hardware designs to manufacturers. Even though this provides a specific interface for each phone, it counts for reducing the number of designs. Also it makes the carriers push the products of Microsoft?s rivals like Android which provides carriers and the hardware vendors with more privileges.

According to Robert Scobble, an analyst, the lack of applications is also a reason. Microsoft had just covered 50,000 applications compared to Google?s 380,000 apps for Android and Apple?s 500,000 iOS apps. MG Siegler, a venture capitalist thinks that Microsoft was too late in launching the phone while Apple and Android hit the markets very early.

Microsoft has launched its new WP, Nokia Lumia 710 in the US markets last week at just $50 with a T-Mobile contract.

The critics list out various reasons, still most of them agree that new WP7 is clearly better than Android. So Microsoft will have to focus on marketing the platform more to establish a foothold. The path doesn?t seem to be easy as new rivals like Facebook and Amazon are planning to enter the Smartphone market.

Source: http://feedproxy.google.com/~r/sitechnews/~3/E4rqPZPy0QQ/Microsofts_Windows_Phone_7_Concerns-nid-101698.html

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